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Monumental Marketing Tour

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Students in Lynbrook High School’s Advertising and Marketing class took a glimpse into the world of professional sports marketing when they toured two major sports stadiums on April 28. Their teacher, Susan Ehrlich plans this annual field trip as part of a stadium design unit.

The students started the day with a tour of Yankee Stadium. They visited the historical Monument Park, saw hundreds of famous artifacts in the Yankee Museum and even got to sit in the Yankees dugout. Next, they enjoyed lunch at the stadium’s Hard Rock Cafe, where they viewed music memorabilia from events and concerts at the stadium.

The group then traveled to newly renovated Madison Square Garden for the All Access Tour. They sat on the new bridge that runs across the top of the arena, toured the Delta Club, saw the area where the players walk from the locker rooms into the arena, viewed the luxury suites, visited the Knicks and Rangers locker rooms and explored historic artifacts displayed throughout the arena.

“It was great to see my students make real-world connections to concepts we discussed in class,” said Ms. Ehrlich. “It is an experience they will remember for a lifetime.”